Although the term Black Friday first appeared in the United States with a far less poetic meaning — a nod to the overwhelming traffic and crowds that flooded the streets after Thanksgiving — its story has since transformed. What began as a hectic day in Philadelphia in the 1950s evolved into something far brighter: a moment when retailers moved “into the black” and a cherished opening to the holiday season.
Today, Black Friday marks the beginning of a more thoughtful tradition — preparing our homes, selecting meaningful gifts and welcoming the warmth of winter celebrations. While it may feel like a modern moment in the festive calendar, its roots lie in that same post-Thanksgiving bustle, when families returned home, gathered, celebrated and began readying themselves for the winter ahead. Shops opened early, streets shimmered with decoration, and a gentle ritual was born: choosing pieces that bring joy, refreshing the home and embracing the start of the holidays.
At VAIDAVA CERAMICS, traditions matter. They connect us to our roots, shape our values and remind us of the beauty in slow, intentional craft. For more than 40 years, our own tradition has been the patient shaping of clay, honouring natural materials and the human touch here in Latvia. Every piece begins its journey in our workshop — formed, refined and fired with care — before it finds its place in various locations around the world.
This year, we bring the essence of Black Friday into our world with warmth, calm and thoughtful preparation. On 28th and 29th November, our VAIDAVA CERAMICS warehouse in Vaidava, Ezera iela 2, will be open to visitors. Guests will have the rare chance to explore our warehouse shelves — choosing pieces directly from their source. Over these days, visitors will find exclusive opportunities: a wide selection of products, beautifully curated combinations, limited-edition pieces, exclusive offers and unique seasonal gifts. Most importantly, you will be able to see and feel the ceramics in person before choosing the pieces that speak to you. It is the perfect moment to prepare your home for the festive season or to find a heartfelt present for someone dear.
For those joining us from afar — or wishing to explore at their own pace — our online store also offers thoughtfully prepared choices. Throughout Black Friday, Cyber Monday and beyond, our e-shop features a selection of exclusive gift sets and curated products. Corporate clients can choose refined sets ideal for partners and colleagues, while others may find warm, intimate gifts perfect for loved ones. Our tableware sets provide a beautiful way to elevate everyday rituals at home or in the office.
And on 1st December, during Cyber Monday, our online celebration continues with further curated offerings created especially for the season.
This Black Friday, we invite you to choose tradition — craftsmanship, beauty and gifts made to be cherished for years. Whether you visit our warehouse in Vaidava or explore our online collection, let VAIDAVA CERAMICS become part of your holiday story.